by Al


Article at by Roni Stetter

If you have a keen eye and are a frequent consumer of our media, you might have noticed that we never use the term “marijuana,” only “cannabis” or “flower.” Hang around the industry long enough and you’ll realize that this is a growing trend for several reasons.  Cannabis-not marijuana

We think our friends at Smoke Reports said it best: “Cannabis deserves a better conversation. A better conversation requires a common language.”

Smoke Reports, a definitive source for strain and dispensary data, has published a series of white papers on the intersection of cannabis business and culture, written by Jay Healy. The first installment detailed the linguistic history of cannabis and hemp prohibition efforts in the United States during the late 1920s and 1930s.

“Marihuana” was originally used as a radicalized term to describe the cigarettes that migrant workers would toke at the end of the day. The term was first popularized by the Federal Bureau of Narcotics in order to back up prohibitionist efforts by heightening the fear and racism of the masses. It was because of this connotation that cannabis prohibition became the law of the land with little opposition.

By creating a slang term that played on the social disparities of the time, the FBN was able to transform the familiar, highly useful and therapeutic cannabis plant into a scary, dangerously mind-altering drug called “marijuana” that no one knew anything about. Think about it: isn’t that what many are doing by continuing to use prohibition-era slang in the context of the modern cannabis movement?

About EBS
Our mission is to provide complete production designs at fair and market competitive prices for cannabis cultivation production and processing. To maintain the highest levels of professionalism, integrity, honesty and fairness in our relationships with our suppliers, subcontractors, professional associates and customers. Overall, we strive to ensure the longevity of our company through repeat and referral business achieved by customer satisfaction in all areas including timeliness, attention to detail and cutting edge techniques and technology.